May 15, 2026
How Much Does a Fractional CMO Cost?
Fractional CMO pricing runs $5,000 to $25,000+ per month in 2026, depending on hours and scope. Here are the actual numbers, the math behind them, and…
The blog
From the CMO seat.
Notes on category design, narrative debt, and the fractional CMO model, from twenty-five years across startups, Google, and AT&T.
October 14, 2025
You Do Not Need a Marketing Team, You Need Revenue Clarity
Most VC-backed startups hire too fast, buy tools they barely use, and copy playbooks that never fit. Skip the vanity infrastructure, get ruthless about revenue clarity,…
August 14, 2025
AI Optimization (AIO): The Marketing Strategy Every Startup Needs
If you're not optimizing your business for AI-powered search, you're essentially invisible to the fastest-growing segment of information seekers.
July 3, 2025
Is Your Sales Cycle Broken? Use Your Marketing to Fix It
When sales and marketing operate like a team, that collaboration makes magic. The message clicks with customers. The funnel flows. And you can be assured that…
June 4, 2025
Advanced Strategies Fractional CMOs Bring to Growth-Stage Startups
How do growth-stage startups level up and implement the advanced strategies needed for truly scaled expansion? Let's dive in.
June 2, 2025
Why 90% of Startups Fail at Demand Generation
It’s a harsh truth, but founders need to know that having a great product isn't enough. You need people to want it, be aware of it,…
May 6, 2025
When Your Startup Needs a Fractional CMO: A Guide from Misnomer Marketing
Is it time for a Fractional CMO? Misnomer Marketing's guide helps startup founders recognize key indicators for strategic marketing leadership.
April 17, 2025
The Rise of the Fractional CMO: My Experience Fueling Startup Growth with On-Demand Marketing Expertise
Discover the power of Fractional CMOs for startups. Get strategic marketing leadership, build your brand, and accelerate growth cost-effectively.
March 19, 2025
Marketing as a Magnet: Attracting Investors Before Customers
Investors aren't just looking at your product; they're assessing the entire ecosystem you're building including your narrative, brand, & market traction.
March 11, 2025
Stop Sabotaging Your Startup: 3 Critical Mistakes Founders Make
I've seen firsthand the common mistakes founders make – mistakes that can be easily avoided with the right guidance.