New book · Launching September 22

Nobody Knows What You Do

The founder’s guide to brand clarity, positioning, and the go-to-market architecture that drives growth.

Most B2B companies don’t stall because of a weak product. They stall because they scaled misalignment before they got clear. This book — a five-layer framework across 27 chapters — fixes that.

• 25years in B2B
• $425M+raised for clients
• $2.5B+in client exits
• 27chapters

“Methodical, practical, and grounded in real-world case studies — the book every founder needs on their shelf.” — Martha Pease, former Global CMO, Victoria’s Secret

Visit the book site