Speaking, podcasts, and press
Talks, podcast conversations, and press features from Jeff Lerner, fractional CMO and founder of Misnomer Marketing.
The short version
Conferences, podcast hosts, and interviewers asking the questions B2B founders are quietly asking themselves. Twenty-five years across startups, Google, and AT&T.
Appearances
A short, direct breakdown of the brand and marketing mistakes that show up most often in founder pitches. What to fix first, what to leave alone, and how to tell the difference. Useful as a primer before a fit call.
What separates the brands that compound from the brands that decay. The throughline: every winning brand pays down its narrative debt before it reaches scale, not after. Covers the mechanics of category leadership and why deferred work is the most expensive kind.
How to compete for category attention against companies that outspend you ten to one. Narrative-first share-of-voice tactics for a tight paid budget, drawn from the playbook that helped Flock Freight take share from incumbents.
A live webinar with supply chain CMOs on what is actually working in B2B pipeline generation. Cold outreach, brand-led demand, account-based motions, and the real role of long-cycle nurture in industries with multi-month sales processes.
Marketing, leadership, and the relationships that drive both. Where the framework from Nobody Knows What You Do meets the day-to-day of running a fractional CMO practice.
The inaugural episode. The path from Google and AT&T to founding Misnomer, the moments that defined the shift into the fractional model, and the framework behind the work.
A long-form conversation on the thesis behind The Power of Relationships, the prior work. How turning contacts into champions compounds in B2B faster than any paid acquisition strategy, and what that means for how founders spend their time.
A specific go-to-market path: selling inventions directly to companies as promotional products. The mechanics, the buyer profile, and where the strategy works or breaks.
Booking
What it costs to scale a story the market has not agreed to. Built for founder audiences and operator conferences.
Choosing the game before you play it, and why feature competition is a price competition wearing a costume.
When a company needs the seat, what good looks like, and how to structure the engagement so marketing gets institutionalized rather than outsourced.
Formats. Keynote, 30 to 45 minutes. Workshop, half day. Panel and fireside. Podcast and broadcast interviews.
Launch window. I am booking interviews and panels around the September 22 launch of Nobody Knows What You Do.
The book
The framework behind most of the conversations above, written down. Booking inquiries for launch-window interviews and panels are welcome.
