Talks, podcast conversations, and press features from Jeff Lerner, fractional CMO and founder of Misnomer Marketing.
What follows is the work as it gets told in someone else’s room. Conferences, podcast hosts, and interviewers asked the questions B2B founders are quietly asking themselves. Twenty-five years across startups, Google, and AT&T. Three running themes: category design, narrative debt, and the fractional CMO seat.
Talks on how brands win or lose by the story they tell before they reach scale. Category positioning, share of voice on a startup budget, and the four brand mistakes that show up most often in founder pitches.
Misnomer Marketing channel. December 2024. YouTube.
A short, direct breakdown of the brand and marketing mistakes that show up most often in founder pitches. What to fix first, what to leave alone, and how to tell the difference. Useful as a primer before a fit call with Jeff.
Brand Champions, with host Howard Wolpoff. Advertising Champions TV. 2025. Vimeo.
A conversation with host Howard Wolpoff on what separates the brands that compound from the brands that decay. The throughline: every winning brand pays down its narrative debt before it reaches scale, not after. Discussion covers the mechanics of category leadership and why work that gets deferred is the most expensive.
How to compete for category attention against companies that outspend you ten to one. Concrete tactics for narrative-first share-of-voice gains when paid budget is tight, drawn from the playbook that helped Flock Freight take share from incumbents.
Interviews and panel conversations on the role of a senior marketing operator inside a venture-backed startup. Pipeline generation, the path from enterprise to startup, and what the fractional CMO seat actually looks like from the inside.
Panel webinar. August 2023. YouTube.
A live webinar with supply chain CMOs on what is actually working in B2B pipeline generation. Cold outreach, brand-led demand, account-based motions, and the real role of long-cycle nurture in industries with multi-month sales processes.
The Pivot Podcast. May 2025. YouTube.
A conversation on the Pivot Podcast covering marketing, leadership, and the relationships that drive both. Where the framework from the forthcoming book, Nobody Knows What You Do, meets the day-to-day of running a fractional CMO practice.
Inflection Point Podcast, with host Max. June 2023. YouTube.
The inaugural episode of the Inflection Point Podcast. A wide-ranging conversation on the path from AT&T and Google to founding Misnomer, plus the moments that defined the shift into the fractional CMO model. Career arc, lessons from inside enterprise marketing, and the framework behind the work.
Conversations on the thesis behind The Power of Relationships and how relationship capital compounds inside B2B companies. Why the strongest careers are built from the people you know, and how that translates into how Misnomer operates.
A long-form conversation on the thesis behind The Power of Relationships, the prior work that preceded Nobody Knows What You Do. How turning contacts into champions compounds in B2B faster than any paid acquisition strategy, and what that means for how founders should spend their time.
Product Startup Podcast. May 2024. Spotify.
A conversation with the Product Startup podcast on a specific go-to-market path: selling inventions directly to companies as promotional products. The mechanics, the buyer profile, and where the strategy works or breaks. Note for Jeff: verify which side of this conversation you held and refine the description if needed.
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