The Fractional CMO for Founders Raising or Exiting.

Twenty-five years across startups, Google, and AT&T. More than $425 million raised on behalf of clients. Four successful exits totaling over $2.5 billion. The thinking behind the forthcoming book Nobody Knows What You Do.

$425M+

Raised On Behalf Of Clients

$2.5B+

Across Four Successful Exits

25 yrs

Years at Startups, Google, and AT&T

1

Strategist. No Committees. No Rotating Teams.

Narrative Debt

What You’re Missing

Most founders are running with narrative debt. They have shipped product faster than they have built the story for it. The deck wins on charts and loses on the page that explains who they are. The board meeting opens with traction and stalls on positioning. That gap is the work.

Twenty-five years across startups, Google, and AT&T. More than $425 million raised on behalf of clients. Four successful exits totaling over $2.5 billion. One strategist. No committees. No rotating teams.

The narrative debt framework is the subject of my forthcoming book, Nobody Knows What You Do, out in Fall 2026.

AI-powered capabilities

We don't just advise on AI. We build the tools.

Custom lead qualification tools, interactive brand assessments, and AI-powered sales engines. Built on your domain. Integrated with your CRM. You own everything.

AI Tools

Custom-built interactive assessment tools and lead qualifiers, powered by Claude and deployed on your domain.

Fractional CMO

We take the CMO seat. Monthly strategy. Quarterly board readiness. Weekly stand-ups with the founder.

Brand & GTM Strategy

Brand development, positioning, and go-to-market architecture. The foundation your growth is built on.

Our Experience

Client Success

What happens when the narrative debt gets paid down. Real clients, real outcomes.

FLOCK FREIGHT

$1B unicorn.

From quiet challenger to category leader. $300M+ revenue. 619% MQL increase. $375M+ raised in new outside investments.

WARP

Walmart. Under Armour. Ollie.

83% revenue increase in six months. 49% drop in customer acquisition cost. Inbound leads grew from 2% to 17% of total.

AIFLEET

Close rate doubled.

From under 10% to 22% in 90 days. 19% revenue increase. 31% inbound lead growth. Plus a new product line that triggered an additional fundraising round.

MGO GLOBAL

1,384% revenue YoY.

Top line and bottom line, both moved. 99% net profit margin improvement. 200% marketing investment growth, justified by ROI on the rebuilt funnel.

Want to see what your narrative debt looks like?

Take the brand assessment. Five minutes. We will show you where the gap is.