Every Brand Is Unique... Build Yours Grow Yours Own Yours!

For over 20 years, we have worked with organizations large and small to develop brand strategies that work – with a focus on brand names, mission statements, go-to-market strategies, and everything in between.
Our goal is simple: to build brands that thrive.

Our Services

We customize every engagement to meet the needs of our clients. No two companies are alike, so why should their marketing be?

Fractional CMO

Expand your leadership team with a Fractional CMO to lead marketing and brand strategy development.

Fractional CMO

 

From short-term engagements to ongoing partnerships, we are here to help. 

Brand Building

The easiest way to protect your business from the competition? Have a unique brand differentiator! 

Brand Building

 

We have built some of the most recognized brands, often from the ground up. We can help you own yours!

Marketing Plans

Every company needs a marketing plan that answers this question - what will make our marketing successful?

Marketing Plans

 

We build strategic marketing plans that ensure every dollar is tracked, optimized, and revenue-generating. 

Marketing Execution

We have 20 years of marketing execution experience with results that speak for themselves.

Marketing Execution

 

From social media to paid search, email marketing to public relations - we have you covered!

Why a Fractional CMO?

A CMO understands the current marketing landscape and can initiate marketing programs that drive more leads, increase conversions, and boost sales. They are responsible for creating a complete marketing strategy and marketing audit to deliver a better return on investment (ROI) for your marketing spend.

There’s one challenge, though. A full-time CMO may not be a good fit for many companies due to budget issues and other challenges. This is where a fractional CMO comes in.

Unlike a full-time CMO, a fractional CMO works on a part-time basis and works for different clients. In other words, a fractional CMO provides services to your company at a fraction of the cost of what you would spend on a full-time marketing executive.

Fractional CMO
Full Time CMO

New Strategies

One of the tasks a CMO does best is taking a look at your current marketing efforts with fresh eyes and finding new strategies that will help you meet your goals. We will be able to translate your goals into tangible wins based on our knowledge, experience, and data.

Efficiency 

Since a fractional CMO isn't a full-time employee, we are aware that time is valuable. We'll be able to completely focus on a specific project or marketing effort instead of needing to attend to other day-to-day, time-wasting tasks that full-time employees often contend with.

Less Risk

If you've hired full-time employees before, you know that the process is cumbersome. There's also the risk that you hire someone and find that they don't quite fit well with your company culture or brand.

Full Time CMO's 

While many full-time CMOs offer a significant amount of experience, they bring one set of ideas and areas of expertise to the table. Additionally, there is often:

  • expensive recruiting
  • lengthy onboarding process
  • costly benefits
  • a focus on ideas, not execution

 

In many cases, lean organizations are hesitant to invest in an executive-level marketing hire, so marketing strategy can often become overlooked. When considering a full-time CMO, ask whether the business is actually able and ready to support that investment. If not, a Fractional CMO may be the perfect solution.

About Us

We are marketing and branding experts that have decades of experience building brands that scale. We have taken start-ups with no brand strategy into some of the most recognized names in their industries, thanks to our proven step-by-step approach.

Brands old and new, organizations large or small, we have the experience to help create the foundation for marketing success. We focus on customer sentiment, analytics, and other KPIs to measure our success, so the results can speak for themselves. Our experience includes:

Almost a decade working at Google, including internationally, while driving marketing strategy for clients.

Executive marketing leadership for two companies that were acquired for over $1.5 billion dollars.

Marketing executive of Series A startup that grew to $1B valuation and over $375M in raised capital.

B Corp Certification

How do companies balance people, planet, and profit? What decisions can be made to ensure that the community around us is not negatively impacted by business practices? How do companies incorporate sustainability, culture, and DEI strategies into the core of their brand?

That’s where we can help. We have partnered with both Marketing and People teams to bring these initiatives to the forefront of the company values. We have achieved B Corp status for clients, won multiple awards for sustainability efforts, and so much more.

After
Before

Why Choose Us

You know the old saying: “Been there, done that”. While we can’t claim to have seen it all, with our 20 years of experience working with companies both large and small, we have sure seen a lot. Whether it is a startup that is looking to build and establish a brand or an existing company that needs to rethink its marketing strategy, we have years of experience navigating these challenges – and coming out on top. 

We have the tools, we have the talent, and we have the motivation to bring success to every one of our partners. Contact us to learn more.

Our Brand Development Process

Whether you are launching a new brand or looking to evaluate your existing company, we have a step-by-step process that has led to the development of industry-leading brands. 

What People Think About Us

Marketing Leadership Roles

These are the companies where we gained our 20+ years of marketing and leadership experience:

Contact Us

We Would Love to Hear from You!

We’d love to hear from you and partner on your marketing and brand development. Drop us a line and we’ll get back to you as soon as we can!

(760) 593-7717

info@misnomer.co

San Diego, CA

© 2022 Misnomer LLC

Contact

info@misnomer.co

(760) 593-7717