Fractional CMO. Carlsbad, California.
Twenty-five years building that record. At Google and AT&T, then at Flock Freight, then for the founders who have raised more than $425 million on the story we built together. You get me, weekly, in the CMO seat.
Raised for the companies I have led marketing for
$425M+
Across four exits totaling over $2.5 billion
1,384%
Revenue, year over year
MGO Global
619%
Increase in MQLs
Flock Freight
83%
Revenue in six months
WARP
71%
Lower acquisition cost
Cricket Wireless
AT&T acquisition $1B unicorn $318M exit $800M+ in new revenue
Narrative debt
Most founders do not have a marketing problem. They have a narrative problem. Narrative debt is the gap between what you actually do and what the market believes you do. It never shows up as a marketing metric. It shows up in the raise, in the pipeline, and in the exit multiple. Every quarter you leave it unpaid, the interest goes up.
In the raise. Investors reprice what they cannot summarize in a sentence.
In the pipeline. Sales rebuilds the story on every call, differently each time.
In the exit. Acquirers pay for a category position. A feature list gets a feature-list multiple.
Client success
Cricket Wireless
A regional prepaid carrier built into a national eCommerce engine. $80M+ in eCommerce revenue and a 71% drop in traffic acquisition costs.
Flock Freight
Named the pooled-freight category and built the language to claim it. $300M+ revenue, a 619% MQL increase, and $375M+ raised.
WARP
Repositioned a logistics platform that was being sold like a freight broker. 83% revenue increase and a 49% drop in customer acquisition cost in under six months.
Blue Sky
Moved 24 years of client trust out of the relationship and onto the page. Demos doubled in under two months and cost per lead fell 66%.
AiFleet
Named the audience and positioned the technology as the differentiator. Close rate more than doubled, and a new product line triggered another round.
MGO Global
Separated a portfolio of consumer brands that had been marketed as one funnel. Revenue up 1,384% year over year, and a $318 million acquisition.
Twenty-five years of work
Some of this work I did as a full-time CMO or VP. Some of it I did fractionally. The problem was the same, the method was the same, and so were the numbers.
Services
I take the chair. Weekly stand-up with you, monthly strategy, quarterly board pack. The same person in the discovery call, the strategy session, and the board prep.
How the retainer worksCategory design, positioning, and the go-to-market architecture underneath it. The work that decides which game you are playing before you spend a dollar playing it.
How the narrative work runsCustom assessment tools and lead qualifiers, built on your domain and wired to your CRM. Yours to keep when the engagement ends.
See what I buildDeployed on your domain
A visitor describes their situation in their own words. The tool scores the fit, writes a qualified lead into your CRM with the full context attached, and triggers a warm follow-up before they close the tab. On one engagement this work produced an 88% increase in inbound pipeline in 90 days.
Built, not advised
Interactive assessments and lead qualifiers, built and deployed on your domain, wired into your CRM. You own the code, the data, and every lead they generate. That is the test of whether marketing is infrastructure or theater.
Pricing, without the theater
Most pricing guides bury it 1,200 words down. Ballparks up front so you can decide quickly, qualify fit, and get back to building.
6 to 9 hrs weekly
Board-ready
From $6,000
per month
10 to 15 hrs weekly
The seat
From $10,000
per month
16 to 25 hrs weekly
Seat plus build
From $16,000
per month
25+ hrs weekly
Full-time equivalent
From $26,000
per month
Every tier is a flat monthly fee, agreed before kickoff. No overages, no hourly true-up.
| Project sprint | Range |
|---|---|
| Investor or sales narrative | From $15,000 |
| Brand and positioning sprint | From $12,000 |
| Go-to-market launch plan | From $12,000 |
| Demand generation pilot | From $12,000 plus media |
| Website messaging and CRO lift | From $10,000 |
| Website design and build, via Ascendly (opens in a new tab) | From $5,000 |
Pricing transparency is a credibility signal. If the number is wrong for you, both of us find out in ten seconds instead of on the third call. The full page has the math behind each tier, the AI tool pricing, and the questions founders actually ask.
The book. September 22, 2026.
Twenty-five years of pattern recognition, written down. Why the strongest products lose the room when the story has not caught up, and the five layers of strategic clarity I use to pay the debt down. Twenty-seven chapters, hardcover and paperback. The Power of Relationships was the prior work.
A clear, actionable framework for how founders should think about brand, messaging, and go-to-market before they scale. This is the book I’ll be recommending to every early-stage founder I work with.
A five-minute assessment, scored against the same framework I run on every engagement. You get the result without a call.
