Fractional CMO
Exceptional Strategy.
Minimal Commitment.
OUR TYPICAL ENGAGEMENT
What Do Our Partnerships Look Like?
Clients come to us with unique challenges and goals. We tailor our marketing solutions to fit their specific needs, not a one-size-fits-all approach. We offer two main partnership structures to best serve you.
Our most typical engagement is on a retainer based contract. This is the most popular for our clients, as it offers multiple benefits:
- No Tracking Of Hours
- Deeper Integration Between Organizations
- Flexibility To Engage On Multiple Projects
- More Of An "Internal CMO" Relationship
While a retainer-based engagement is often preferred for our clients, some have specific projects in mind, which can simplify the partnership:
- Predetermined start and end of a project
- Weekly deliverable reporting
- At times, an extension of existing marketing team
- Can address immediate opportunities before a larger engagement
WE SOLVE REAL PROBLEMS
Our Capabilities Set Us Apart
Social Media
Want to develop an influencer strategy? Looking for a way to drive engaged and loyal customers? Start with Social!
SEO
Rank for the keywords that matter most to your business. If you don't, your competitors sure will!
PPC
We manage and optimize PPC budgets of any size, testing ad copy on a daily basis to drive ROI and lower CPC's.
TAILOR-MADE DIGITAL MARKETING
Customized marketing strategy and execution
We are marketing and branding experts that have decades of experience building brands that scale. We have taken start-ups with no brand strategy into some of the most recognized names in their industries, thanks to our proven step-by-step approach.
1. Tell us your story
This is the most important step of the process. We want to understand the “why” behind the business and what the goals of the company may be. This sets the foundation for the brand.
2. Brand deep-dive
This is where we will look at the attributes that align with your brand. We use a series of fun exercises to find what really speaks to you, what traits you admire, and what you strive to become as a company.
3. Brand roadmap
After all of the exercises and deep dives are complete, the next step is for us to do a detailed review of the brand and begin to pull out the themes and characteristics that make your brand unique.
Why A Fractional CMO?
We have over a decade of executive marketing leadership
A CMO understands the current marketing landscape and can initiate marketing programs that drive more leads, increase conversions, and boost sales. They are responsible for creating a complete marketing strategy and marketing audit to deliver a better return on investment (ROI) for your marketing spend.
There’s one challenge, though. A full-time CMO may not be a good fit for many companies due to budget issues and other challenges. This is where a Fractional CMO comes in.
Unlike a full-time CMO, a Fractional CMO works on a part-time basis and works for different clients. In other words, a Fractional CMO provides services to your company at a fraction of the cost of what you would spend on a full-time marketing executive.
New Strategies
One of the tasks a CMO does best is taking a look at your current marketing efforts with fresh eyes and finding new strategies that will help you meet your goals. We will be able to translate your goals into tangible wins based on our knowledge, experience, and data.
Efficiency
Since a fractional CMO isn’t a full-time employee, we are aware that time is valuable. We’ll be able to completely focus on a specific project or marketing effort instead of needing to attend to other day-to-day, time-wasting tasks that full-time employees often contend with.
Less Risk
If you’ve hired full-time employees before, you know that the process is cumbersome. There’s also the risk that you hire someone and find that they don’t quite fit well with your company culture or brand.
- Expensive recruiting
- Lengthy onboarding process
- Costly benefits
- Focus on ideas, not execution
BY THE NUMBERS
Why fractional marketing is the future
AREAS OF EXPERTISE
FULL-TIME COST
FRACTIONAL COST
CMO-Level Marketing and Brand Dev.
$250,000+ /yr.
$12,000 /mo.
Expert-level SEM and Paid Media Execution
$100,000+ /yr.
$3,500 /mo.
SEO Optimizaiton and Content Strategy
$100,000+ /yr.
$3,500 /mo.
Social Media Manager
$80,000+ /yr.
$2,000 /mo.
Graphic Design
$80,000+ /yr.
$2,000 /mo.
Data, Reporting, and Analytics
$70,000+ /yr.
$1,500 /mo.
TOTAL PER YEAR
$680,000+
$294,000
OUR STRONG POINTS
Where we stack up as a Fractional CMO
Brands old and new, organizations large or small, we have the experience to help create the foundation for marketing success. We focus on customer sentiment, analytics, and other KPIs to measure our success, so the results can speak for themselves.
Strategic Brand Development
Crafting a compelling brand identity that resonates with your target audience.
Go-to-Market Planning
Developing and executing effective marketing plans to best showcase your product or service.
Persona Development
Who is your target audience? Where do they spend time online? What drives their purchase decision-making?
Journey Mapping
We build a detailed roadmap of your users journey, from consideration and purchase, all the way to brand advocacy.
Marketing Plan w/ KPIs
Never spend a dollar on advertising campaigns without knowing exactly what results are expected.
Creative Services
We have the experience building websites and promotional content that not only looks good, but performs as well.
Marketing Execution
We implement paid and organic marketing campaigns across Social Media, Search, Email, Affiliate, and Partnerships.
Development
Our capabilities include backend design and implementation, so all of our marketing efforts are supported by great tech.
