We Have Over a Decade of Executive Marketing Leadership
Why a fractional CMO?
A CMO understands the current marketing landscape and can initiate marketing programs that drive more leads, increase conversions, and boost sales. They are responsible for creating a complete marketing strategy and marketing audit to deliver a better return on investment (ROI) for your marketing spend.
There’s one challenge, though. A full-time CMO may not be a good fit for many companies due to budget issues and other challenges. This is where a Fractional CMO comes in.
Unlike a full-time CMO, a Fractional CMO works on a part-time basis and works for different clients. In other words, a Fractional CMO provides services to your company at a fraction of the cost of what you would spend on a full-time marketing executive.
Fractional CMO
New Strategies
One of the tasks a CMO does best is taking a look at your current marketing efforts with fresh eyes and finding new strategies that will help you meet your goals. We will be able to translate your goals into tangible wins based on our knowledge, experience, and data.
Efficiency
Since a fractional CMO isn’t a full-time employee, we are aware that time is valuable. We’ll be able to completely focus on a specific project or marketing effort instead of needing to attend to other day-to-day, time-wasting tasks that full-time employees often contend with.
Less Risk
If you’ve hired full-time employees before, you know that the process is cumbersome. There’s also the risk that you hire someone and find that they don’t quite fit well with your company culture or brand.
Traditional CMO
Full Time Commitment
While many full-time CMOs offer a significant amount of experience, they bring one set of ideas and areas of expertise to the table. Additionally, there is often:
- expensive recruiting
- lengthy onboarding process
- costly benefits
- a focus on ideas, not execution
In many cases, lean organizations are hesitant to invest in an executive-level marketing hire, so marketing strategy can often become overlooked. When considering a full-time CMO, ask whether the business is actually able and ready to support that investment. If not, a Fractional CMO may be the perfect solution.
Where We Stack Up as a Fractional CMO
Our Strong Points
Brands old and new, organizations large or small, we have the experience to help create the foundation for marketing success. We focus on customer sentiment, analytics, and other KPIs to measure our success, so the results can speak for themselves.
The Cost of Marketing
There are multiple reasons why a Fractional CMO may be right for your business, and one of them should be related to cost.
Fractional CMO’s like us, combined with our executional partnerships, offer the same strategy and performance as an in-house team at a fraction of the cost. Why? Because we spend our time focused on actions, results, and communication. No unnecessary team meetings to attend, no time wasted on non-core work, and no additional benefits, supplies, or insurance.
Tailor-Made Digital Marketing
Customized Marketing Strategy and Execution
We are marketing and branding experts that have decades of experience building brands that scale. We have taken start-ups with no brand strategy into some of the most recognized names in their industries, thanks to our proven step-by-step approach.
This is the most important step of the process. We want to understand the “why” behind the business and what the goals of the company may be. This sets the foundation for the brand.
This is where we will look at the attributes that align with your brand. We use a series of fun exercises to find what really speaks to you, what traits you admire, and what you strive to become as a company.
After all of the exercises and deep dives are complete, the next step is for us to do a detailed review of the brand and begin to pull out the themes and characteristics that make your brand unique.
This is the exciting part! We will deliver comprehensive brand guidelines for the company, including everything from a brand name, mission/vision statements, brand voice, color palettes, etc.
Our Typical Engagement
What Do Our Partnerships Look Like?
We know that every client is different: They have different challenges, they are at different stages of their organization development, or they simply don’t know where to begin with a marketing program.
Since no two companies are alike, neither are our proposals. We customize every engagement to meet the needs of our clients, not the other way around.
In terms of how we typically engage our clients, there are two ways we structure our partnerships:
Retainer-Based
Our most typical engagement is on a retainer based contract. This is the most popular for our clients, as it offers multiple benefits:
- No Tracking of Hours
- Flexibility to engage on multiple projects
- Deeper integration between organizations
- More of an "Internal CMO" relationship
Project-Based
While a retainer-based engagement is often preferred for our clients, some have specific projects in mind, which can simplify the partnership:
- Predetermined start and end of a project
- Weekly deliverable reporting
- At times, an extension of existing marketing team
- Can address immediate opportunities before a larger engagement
We Solve Real Problems
what can we do for you?
Social Media
Want to develop an influencer strategy? Looking for a way to drive engaged and loyal customers? Start with Social!
SEO
Rank for the keywords that matter most to your business. If you don't, your competitors sure will!
PPC
We manage and optimize PPC budgets of any size, testing ad copy on a daily basis to drive ROI and lower CPC's.
