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About Us

What makes Misnomer Unique?

Our Experience

With over 20 years of marketing experience, we have have been hands-on with clients and organizations of various size and stage. 

We have helped new organizations launch for the first time, as well as established companies rebrand and/or expand their competitive edge.

We believe that every brand is unique – so we don’t take any cookie-cutter approach to building out marketing strategy. It’s also where our diverse experience sets us apart from the competition. 

We have been leaders in developing “Foundational Marketing” strategies that drive success, starting from the birth of new companies that as themselves “who are we as an organization?”.

Our Passion

We have heard it before – most organizational leaders resist marketing consultants and agencies because they don’t share the same hunger to achieve results.

Given our agency and organizational marketing experience, we can appreciate this mindset, and caring about the success of our clients business is one of our core pillars. 

This is also why we only take on a limited number of clients at a time. We want to give them each the attention the deserve!

We stop at nothing

There is a reason why we don’t do hourly engagements: it creates a built-in deadline to achieve success. We believe in completing projects when they are fully complete – not when the clock runs out. 

We Love To Learn

The world or marketing changes almost daily, and we stay at the forefront of these changes, so that we can ensure our clients are always in the know. From cookie policy changes to beta tests, we are ready to take action!

We Take It Step-By-Step

We don’t jump right in, just to splash around looking for where to go. We are methodical in our decision making and how we approach every engagement. There is a reason behind everything we do, and we can clearly articulate it too!

We Keep It Simple

We may be the marketing experts, but our clients are not. That is why we create easy to understand proposals, dashboards, and reporting tools – so our clients can stay informed of our progress, without being overwhelmed with data. 

Your Dream. Our Mission.

We Believe In Hard Work And Dedication

Our business has only grown through referrals and word of mouth, so that’s why we let our work (and the relationships we have built) do all the “selling” for us. 

This is also why we go above and beyond for our clients – as their success will ultimately be our success. (It’s amazing how few agencies actually grasp this concept!)

Yes, the photos on our site are stock photography.

Because when you are so focused on your clients, who has time to “fake pose” for pictures?

How We Got Here

Our Experience

These are the organizations where we gained our 20+ years of marketing and leadership experience:

Jeff Lerner

Jeff Lerner is the Founder and CEO of Misnomer LLC and is the lead Fractional CMO for clients worldwide. 

For the past 20 years, Jeff has been leading marketing organizations at startups and Fortune 500 companies, with a focus on brand building and customer acquisition strategies.

Jeff’s marketing career began at Google in the early 2000s and includes roles at Cricket Wireless, AT&T, ProFlowers, and FTD Companies.

As a marketing leader, Jeff has been instrumental in positioning brands for growth, including:

  • Over $390 million in raised venture capital
  • 3 successful acquisitions totaling almost $1.7 billion
  • More than $500 million in marketing-driven revenue across various acquisition channels
 

Jeff is the author of “The Power of Relationships in Professional Growth” and is a frequent guest on marketing and leadership podcasts and conferences. 

Do you want to grow your business?

Does your brand need a bit of a refresh?

we can do it together!

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Learn how we helped top brands gain success.