Start with a Fit Call.

Fifteen minutes. No deck. No pitch. We figure out whether the work fits before either of us spends another minute on it.

The Cadence

How This Works

A simple three-step process. Clear timing. No wasted motion.

STEP

WHEN

WHAT HAPPENS

This week

Fifteen minutes with Jeff. We talk about the work, the timing, and whether this is the right next move.

Next week

We map the work, name the deliverables, and agree on the engagement shape.

The following Monday

We lock the cadence, take handoff of the tools and assets we need, and ship the first deliverable within thirty days.

Who This Works For

Honest qualifier. Wrong-fit prospects self-deselect before they fill the form. Fewer wasted fit calls. Higher-quality conversations.

BEST FIT

Not a fit

If you cannot tell which list you belong on, the fit call is for that.

Let’s Connect

Get In Touch

What happens after you submit?

I read every form. If it looks like a fit, you’ll get a calendar link from me within one business day. If it’s not, I’ll tell you that, and where to look next.

Either way, you hear back.

Not Ready For a Call?

01 Primary

Take the brand assessment.

Take the brand assessment. Five minutes. We’ll show you where the narrative debt is.

02 Secondary

Read the framework.

The narrative debt thesis that pulls every Misnomer engagement together.

03 Tertiary

Connect on LinkedIn.

Jeff posts about category design, the founder positioning gap, and more.

Direct Contact

Or just email.

jeff@misnomer.co

Misnomer Marketing.

San Diego, California.

Fractional CMO for startups.