A monthly advisory retainer
Advisory
Some companies don’t need a fractional CMO. They have hands. What they’re missing is someone who’s seen the movie before.
Advisory is judgment on retainer. You and your team do the building. I tell you what to build, what to skip, and what’s about to bite you. Twenty-five years of pattern recognition, pointed at your decisions.
How it works. Three hours of calls each month, structured however helps you most. One long working session or six short gut checks. Between calls, email me anything. You’ll hear back within one business day.
What Advisory is not: me doing the work. No decks, no copy, no campaigns, no sitting in your standups. This is “advise us on how to build,” not “build it with us.” The day you want my hands, that’s a fractional engagement, and I’ll tell you if you’re there.
The terms
$2,500 per month. Three-month minimum, then month to month. I hold a small number of advisory seats so every client gets real attention.
For funds, Advisory comes in a portfolio form, described on the For PE page.