Case studies
Six engagements, the numbers they moved, and what the narrative work actually changed. Six different industries and one pattern. Every company here was doing something real that the market could not describe. Some of this work I did as a full-time CMO or VP, some of it fractionally. The problem was the same and so was the method.
Track record
$425M+
Raised on behalf of clients
$2.5B+
Across four exits
6
Engagements documented end to end
1
Strategist on every one
The work
Cricket Wireless
A regional prepaid carrier built into a national eCommerce engine. $80M+ in eCommerce revenue and a 71% drop in traffic acquisition costs.
Flock Freight
Named the pooled-freight category and built the language to claim it. $300M+ revenue, a 619% MQL increase, and $375M+ raised.
WARP
Repositioned a logistics platform that was being sold like a freight broker. 83% revenue increase and a 49% drop in customer acquisition cost in under six months.
Blue Sky
Moved 24 years of client trust out of the relationship and onto the page. Demos doubled in under two months and cost per lead fell 66%.
AiFleet
Named the audience and positioned the technology as the differentiator. Close rate more than doubled, and a new product line triggered another round.
MGO Global
Separated a portfolio of consumer brands that had been marketed as one funnel. Revenue up 1,384% year over year, and a $318 million acquisition.
