FOUNDATIONAL MARKETING
Building Brands That Can Weather The Storm
BRAND BUILDING STARTS WITH A STRONG FOUNDATION
What Is Foundational Marketing?
Take a moment and think about your house. There are countless elements of your house that are visible to the outside world: doors, windows, floors, paint colors, and so much more. These are the parts of your house that we are always looking to improve with home renovation projects to create the house we love.
Think of these elements as brand advertising. From TV commercials to digital ads, social media posts, and website content, these are the parts of a brand that are visible to the outside world.
What many organizations fail to realize is the importance of what is not often visible: a strong foundation that allows for the house to be built in the first place.
WE ALWAYS START WITH THE FOUNDATION
Why Is Foundational Marketing Important?
From our experience, many brands can easily tell the story of “what” they do, but few can tell the story of “why” they do it.
What makes their brand unique? What challenges are they looking to solve? Why should they be trusted in the first place?
This is where Foundational Marketing comes into play. At Misnomer, we help brands lay the foundation that will support their growth, in both the short term and for years to come.
After all, while nobody will compliment you for having a solid concrete slab under your house, they will be sure to notice if your walls begin to crumble.
HOW IS THE FOUNDATION BUILT FOR SUCCESS?
Foundational Marketing In Action
Our process stems from years of experience building brands that can scale, thrive, and disrupt their industries.
Our goal is to create a playbook, one that answers the important questions that every organization needs to be successful.
After all, everyone, including your employees, need to know exactly who you are as a company and what you hope to achieve.
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1. Tell us your storyThis is the most important step of the process. We want to understand the “why” behind the business and what the goals of the company may be. This sets the foundation for the brand.
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2. Brand deep-diveThis is where we will look at the attributes that align with your brand. We use a series of fun exercises to find what really speaks to you, what traits you admire, and what you strive to become as a company.
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3. Brand roadmapAfter all of the exercises and deep dives are complete, the next step is for us to do a detailed review of the brand and begin to pull out the themes and characteristics that make your brand unique.
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4. Brand Guidelines and Go-To-Market PlaybookThis is the exciting part! We will deliver comprehensive brand guidelines for the company, including everything from a brand name, mission/vision statements, brand voice, color palettes, etc.
WE SOLVE REAL PROBLEMS
What Can We Do For You?
Strategy
At the heart of what we do is strategic brand development & go-to-market planning. As a Fractional CMO, this is where we get started.
Digital Consulting
Have an agency already, but they need some additional strategic direction? Want to brainstorm new go-to-market tactics? We can help with that!
Demand Generation
We build marketing plans that drive revenue and customer acquisition. We track ROI, CAC:LTV, and other KPI's to ensure success is quantified.
