March 4, 2025
Beyond the VC Mirage: Building Sustainable Growth for Purpose-Driven Startups
Ditch the VC chase. Learn how purpose-driven startups can achieve sustainable growth without relying on venture capital.
The blog
From the CMO seat.
Notes on category design, narrative debt, and the fractional CMO model, from twenty-five years across startups, Google, and AT&T.
February 12, 2025
What Startups Get Wrong About Go-To-Market Strategies
Building a product or launching a service does not make a startup successful. Founders need to understand this from Day One.