March 4, 2025
Beyond the VC Mirage: Building Sustainable Growth for Purpose-Driven Startups
Ditch the VC chase. Learn how purpose-driven startups can achieve sustainable growth without relying on venture capital.
Read the postThe blog
From the CMO Seat.
Notes on category design, narrative debt, and the fractional CMO model, from twenty-five years across startups, Google, and AT&T.
February 12, 2025
What Startups Get Wrong About Go-To-Market Strategies
Building a product or launching a service does not make a startup successful. Founders need to understand this from Day One.
Read the postWant to see what your narrative debt is costing you?
A five-minute assessment, scored against the same framework I run on every engagement. You get the result without a call.