We build interactive assessment tools and AI-powered lead qualifiers. Deployed on your domain, integrated with your CRM, branded to your company. You own everything.
What we build
Replaces the contact form with an AI conversation. Visitors describe their situation in their own words. The model scores the fit, drops a qualified lead into your CRM with full context, and triggers a warm follow-up before the visitor closes the tab. Built for B2B teams that get enough inbound to want it filtered before it hits sales.
AI-generated report
Airtable + email
Warm follow-up
Assesses positioning clarity and competitive differentiation. Prospects answer a short set of brand questions and receive a scored report showing where their messaging works and where it breaks down. Built for founders who feel their story is not landing but cannot identify the gap.
Positioning framework
Custom scoring
Instant report
A white-label tool Misnomer builds for agency clients to strengthen lead capture. Scores a business across online presence, reviews, and competitive position. Agencies deploy it on their own site and use it to convert visitors into qualified leads for their client book of business portfolio growth.
Live demo available
White-label ready
Real-time scoring
Scores a company's go-to-market operation across positioning, demand, and revenue infrastructure. Output is a prioritized action plan that names the gaps in order of revenue impact. Built for founders who already know they have a problem and want to know which one to fix first.
Action plan output
Custom prompting
PDF delivery
Tech stack
No proprietary lock-in. You own the code, the data, and every lead the tool generates.
From brief to launch
We align on your ideal customer, the qualifying questions that matter, and what a great lead looks like for your team.
We build the assessment UI, write the AI analysis prompts, and wire up your Airtable base and email automation.
The tool goes live on your domain via Vercel. You own the code, the data, and every lead it generates.
We monitor performance, refine the prompts and scoring, and add integrations as your pipeline grows.
Engagement options
We design and deploy your custom tool. You take the wheel from there.
We build it and keep it optimized on a monthly retainer.
Full AI tool suite built alongside a fractional CMO engagement.
The local business assessment is a real tool we built for a client. Same stack, same AI engine, different use case. Try it in under four minutes.
