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Our Insights and Expertise

Why 90% of Startups Fail at Demand Generation
It’s a harsh truth, but founders need to know that having a great product isn’t enough. You need people to want it, be aware of it, and understand why they need it. That’s demand generation, and it’s the difference between joining the 90% that fail or the 10% that thrive.

When Your Startup Needs a Fractional CMO: A Guide from Misnomer Marketing
Is it time for a Fractional CMO? Misnomer Marketing’s guide helps startup founders recognize key indicators for strategic marketing leadership.

The Rise of the Fractional CMO: My Experience Fueling Startup Growth with On-Demand Marketing Expertise
Discover the power of Fractional CMOs for startups. Get strategic marketing leadership, build your brand, and accelerate growth cost-effectively.

Marketing as a Magnet: Attracting Investors Before Customers
Investors aren’t just looking at your product; they’re assessing the entire ecosystem you’re building including your narrative, brand, & market traction.

Stop Sabotaging Your Startup: 3 Critical Mistakes Founders Make
I’ve seen firsthand the common mistakes founders make – mistakes that can be easily avoided with the right guidance.

Beyond the VC Mirage: Building Sustainable Growth for Purpose-Driven Startups
Ditch the VC chase. Learn how purpose-driven startups can achieve sustainable growth without relying on venture capital.
HOW WE GOT HERE
Our Clients and Experience
OUR QUANTIFIABLE IMPACT
Our Fractional CMO Case Studies
Flock Freight
From early-stage startup to billion-dollar unicorn through brand development, go-to-market strategies, and robust demand generation.
MGO Global
Driving e-commerce growth for Messi Store and other stores through digital marketing strategies and landing page optimizations.
Aifleet
Building a brand from the ground up with detailed competitive analysis, persona development, and a differentiated approach.