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Our Insights and Expertise
Marketing as a Magnet: Attracting Investors Before Customers
BLOG Marketing as a Magnet: Attracting Investors Before Customers Schedule a Consultation As a Fractional CMO, I’ve seen firsthand how powerful a well-crafted marketing strategy can be. We often think of marketing primarily as a tool for customer acquisition and revenue growth. However, in the startup world, its influence extends
Stop Sabotaging Your Startup: 3 Critical Mistakes Founders Make
As a fractional CMO with a track record of helping startups raise over $425M and achieve 4 successful exits, I’ve seen firsthand the common mistakes founders make – mistakes that can be easily avoided with the right guidance.
Beyond the VC Mirage: Building Sustainable Growth for Purpose-Driven Startups
Ditch the VC chase. Learn how purpose-driven startups can achieve sustainable growth without relying on venture capital. Discover proven strategies for building a strong foundation, validating your product, and focusing on profitability.
What Startups Get Wrong About Go-To-Market Strategies
Great product. Great solution. No traction?
It seems to be a common complaint among founders who subscribe to the idea that “if you build it, they will come.” However, building a product or launching a service does not make a startup successful. Founders need to understand this from Day One.
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