CASE STUDY
Flock Freight
Flock Freight is a technology-driven freight shipping company focused on innovating within the logistics and supply chain industry.
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Challenge #1:Flock Freight had very little brand awareness, especially considering the recent rebranding from "Auptix" to Flock Freight.
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Challenge #2:The company was overly reliant on outbound sales, as there were very few inbound leads. The company was over-hiring in the sales organization to push outbound sales.
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Challenge #3:Flock Freight lacked a cohesive strategy, with disjointed views on company positioning, go-to-market, and target audience
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Challenge #4:The marketing team was inexperienced, especially with building startups from an early stage
Our Work
- Complete brand redesign
- Development of brand messaging, including: Mission and vision statements, etc.
- Persona development, including: IDP (Ideal customer profiles)
- Launch of customer acquisition marketing programs
- New website development, including: Lead generation & optimization
- Content development for SEO
- Landing page and A/B testing
- Onboarding of PR firm to drive company recognition and press coverage
- Implementation of new CRM and Marketing Automation tools
The Results
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Revenue:Company revenue increased to over $300M
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Fundraising:Company raised over $375M in new outside investments
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Lead Acquisition:Increased MQLs by 619%, driving more than 30% of company revenue (up from <5%)
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Demand Generation:Website traffic increased over 400%
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Unicorn:Company was valued at over $1B after latest round of funding
HOW WE GOT HERE
Our Clients and Experience
