About Us
What Makes Misnomer Unique?
Our Experience
Jeff Lerner Brings 20+ Years of Building Winning Marketing Strategies – All Tailored to Your Specific Needs.
We’ve spent over two decades in the trenches, guiding clients of all sizes and stages. Whether it’s launching a brand-new venture or helping established companies rebrand and dominate their market, we’ve been there.
Here’s what sets us apart:
- No cookie-cutter solutions. Every brand is unique, so your marketing strategy should be too.
- Deep expertise, from birth to breakthrough. We’ve pioneered “Foundational Marketing” strategies, helping new companies answer the critical question: “Who are we?” before we chart the path to success.
Our Passion
Tired of marketing consultants who treat you like just another number?
Many leaders have encountered consultants who lack the urgency to drive real results for your business. We understand that frustration. At our core, we share your relentless pursuit of success.
That’s why we take a selective approach, partnering with only a limited number of clients at a time. This ensures you receive the dedicated attention your business deserves to achieve breakthrough results.
Your Dream. Our Mission.
We Believe In Hard Work And Dedication
Our business has only grown through referrals and word of mouth, so that’s why we let our work (and the relationships we have built) do all the “selling” for us.
This is also why we go above and beyond for our clients – as their success will ultimately be our success. (It’s amazing how few agencies actually grasp this concept!)
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We Stop At NothingThere is a reason why we don’t do hourly engagements: it creates a built-in deadline to achieve success. We believe in completing projects when they are fully complete – not when the clock runs out.
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We Love To LearnThe world or marketing changes almost daily, and we stay at the forefront of these changes, so that we can ensure our clients are always in the know. From cookie policy changes to beta tests, we are ready to take action!
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We Take It Step-By-StepWe don’t jump right in, just to splash around looking for where to go. We are methodical in our decision making and how we approach every engagement. There is a reason behind everything we do, and we can clearly articulate it too!
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We Keep It SimpleWe may be the marketing experts, but our clients are not. That is why we create easy to understand proposals, dashboards, and reporting tools – so our clients can stay informed of our progress, without being overwhelmed with data.
Founder & CEO
Jeff Lerner
Jeff Lerner studied marketing and sports management at The George Washington University. He launched his marketing career as an early employee at Google, serving in a variety of senior-level roles as well as establishing the Inside Sales Team for Latin America. Later, he served as Vice President, Digital Media at Prime Visibility/WPromote, significantly increasing revenue and facilitating the company’s acquisition.
Transitioning to Cricket Wireless in San Diego, Jeff restructured digital media strategies, resulting in a 71% reduction in traffic acquisition costs and earning the “Annual Award of Excellence.” Recognized as a “Top 40 Business Leader Under 40” by the San Diego Business Journal in 2018, Jeff then became Vice President of Marketing at Flock Freight, where he grew the sales pipeline by over 600%, secured substantial venture investments, and received the CNBC Disruptor 50 award.
Currently, Jeff is the Founder and CEO of Misnomer.co and leads the Fractional CMO practice for the company’s global clients. Over his 20-year career, he has driven significant growth for startups and Fortune 500 companies alike, securing over $390 million in venture capital, orchestrating three successful acquisitions totaling nearly $2 billion, and generating more than $500 million in revenue through diverse acquisition channels.
Jeff is also known as the author of “The Power of Relationships in Professional Growth” and is a sought-after speaker at marketing and leadership events, contributing to podcasts and conferences on a regular basis.
PODCASTS, INTERVIEWS, ARTICLES
Jeff Lerner in the Media
HOW WE GOT HERE
Our Clients and Experience
